Why Email Still Dominates
For every $1 spent on email marketing, the average return is $42. No other channel comes close. But most people do it wrong.
The 5-Email Welcome Sequence
Every new subscriber should receive this sequence automatically:
Email 1: Welcome and deliver lead magnet
Email 2: Share your origin story
Email 3: Provide massive value (no selling)
Email 4: Social proof and case studies
Email 5: The offer with urgency
Segmentation Is Key
Send different content to different people based on their behavior. Engaged subscribers get different emails than cold ones. Buyers get different emails than non-buyers.
Automation That Works
Set up abandoned cart, browse abandonment, post-purchase, and re-engagement sequences. These run on autopilot and generate revenue 24/7.