The Algorithm in 2025
Instagram is no longer just about pretty photos. The algorithm prioritizes watch time, shares, and saves above all else. Create content that people want to save for later.
The 3-Content Bucket System
We recommend splitting your content into three categories: 40% educational, 40% entertaining, 20% promotional. This keeps your audience engaged without feeling sold to.
Educational Content Ideas
Tutorials, tips, myth-busting, industry insights, how-to carousels.
Entertaining Content Ideas
Behind-the-scenes, team culture, relatable memes, day-in-the-life.
Consistency Over Perfection
Post 4-5 times per week minimum. Use Stories daily. The brands that win are the ones who show up consistently, not the ones with the most polished production.